Popularity

Pocky is very popular in Japan and was an instant hit among Japanese teenagers. In bars it is sometimes served with a glass of ice water. It also has spread in East Asian countries such as China as well as South Korea and also in Europe and America. They are sold in most Asian stores such as Lion and also large supermarkets, such as World Market, HEB, Wegmans, at select f.y.e. stores, Wal-Mart (in the Asian foods aisle), some Target stores, and anime convention dealers' rooms. In the United Kingdom, pocky were found in supermarkets, as well as at many international food stores. The original Pocky-branded versions can still be easily obtained in Malaysia from import stores, usually located within shopping complexes. In the United States Pocky is marketed both by LU (in chocolate and peanut butter flavors) and by Ezaki Glico's American division, Ezaki Glico USA Corporation (in chocolate and strawberry flavors). In Australia Pocky is usually sold in Asian convenience markets along with other Asian foods and products.